Cathleen Madrona
I like helping people use the power of technology to unlock boundaries and amplify their creativity. I like to lead with curiosity, and the process of understanding people's "why" across cultures energizes me. This curiosity has taken me across industries and continents — from fashion public relations in Los Angeles, to hospitality marketing in Thailand, and to discovering the excitement from helping technical product customers do their best work here in Atlanta. Currently, I'm helping to grow Tech Square ATL, the largest membership community in the heart of Atlanta's tech scene.
Work Experience
Nov 2019 — Present
Atlanta, GA
TECH SQUARE ATL — Brand & Member Experience Manager
Tech Square ATL is a membership community dedicated to connecting you to people at the heart of Atlanta's Tech scene.
We spark connections through social events, storytelling and a shared collaborative space.
Learn more about how you can take part in meaningful encounters at TechSquareATL.com
Apr 2019 — Aug 2019
Atlanta, GA
In this dual role, I worked closely with the team to implement and optimize our clients’ digital strategies. I managed client relationships and strategic plan for projects to ensure timely updates, monitoring and adapting as needed.
- Managed 6 client relationships and strategic planning for projects to ensure timely updates, monitoring and adapting as needed.
- Worked closely with the Marketing Director to implement and optimize digital marketing strategies, tactics and deliverables.
- Managed 3 website launch and branding projects from concept to post-launch quality assurance.
- Supported clients on managing technical marketing tools like Wordpress, Pardot (for email marketing), Kevy, Shopify, Mailchimp, and Landing Lion.
Oct 2017 — Feb 2019
Atlanta, GA
MAKESWIFT (LANDING LION) - Marketing Manager
As the first full-time marketing hire, I developed a strong understanding of customer challenges and needs by serving as the first point of contact for platform support. With this knowledge, I created content and distributed them through digital channels.
- Served as dedicated point of contact for technical support; worked closely with the company’s CTO and engineering product teams to prioritize and resolve technical issues for customers.
- Responsible for translating customer feedback into product marketing content and product strategy.
- Maintained and contributed to the company’s support documentation to empower landing page builders to do their best work.
- Conducted in-person and video onboarding and training sessions for key accounts.
Mar 2017 — Oct 2017
Atlanta, GA
GENERAL ASSEMBLY - Student Experience Lead
As the first point of contact for student concerns, I was responsible for student and course operations support. My goal was to consistently drive a positive experience for all incoming students.
- Mediated conflict and diffused challenging situations as a point of escalation for any student and customer issues.
- Supported students with class launches by leading student orientation, tracking course prework, and managing student data management tools.
- Created and implemented social instances to encourage community building and networking for over 100 students.
Mar 2016 — Oct 2016
Phuket, Thailand
Thanyapura Sports Resort - Marketing Manager
As the manager of the marketing department, I established the yearly marketing calendar for promotions of products and services. I maximized efficiency in all marketing operations through communication, systemization and agility.
- Collaborated with all department executives (Health & Wellness, Sports, Food & Beverage, Hotel, Sales) to develop product packages and promotions.
- Created efficient systems and processes for marketing asset production and inbound communication, including marketing briefs, media buying plans and newsletters.
- Established yearly marketing and promotions calendar. Maximized efficiency in all marketing operations through communication, systemazation and agility.
- Managed marketing campaigns and asset production from concept, strategy, to distribution.
Jul 2014 — Feb 2016
Los Angeles, CA
CARO MARKETING - PR & Events Manager
In this role, I built communications strategies that increased brand awareness for clients through editorial visibility, influencer marketing, and events. I cultivated relationships with fashion and lifestyle writers, editors, producers, stylists, and influencers.
- Managed client relationships and cultivated relationships with fashion and lifestyle writers, editors, producers, stylists and influencers.
- Achieved key press for fashion and accessory clients, including New York Times, Vogue.com, WWD, LA Canvas, Real Simple, and WhoWhatWear.
- Produced events and created engaging content on company social media channels.
Nov 2019 — Present // Atlanta, GA
In this dual role, I worked closely with the team to implement and optimize our clients’ digital strategies. I managed client relationships and strategic plan for projects to ensure timely updates, monitoring and adapting as needed.
- Managed 6 client relationships and strategic planning for projects to ensure timely updates, monitoring and adapting as needed.
- Worked closely with the Marketing Director to implement and optimize digital marketing strategies, tactics and deliverables.
- Managed 3 website launch and branding projects from concept to post-launch quality assurance.
- Supported clients on managing technical marketing tools like Wordpress, Pardot (for email marketing), Kevy, Shopify, Mailchimp, and Landing Lion.
Apr 2019 — Aug 2019 // Atlanta, GA
In this dual role, I worked closely with the team to implement and optimize our clients’ digital strategies. I managed client relationships and strategic plan for projects to ensure timely updates, monitoring and adapting as needed.
- Managed 6 client relationships and strategic planning for projects to ensure timely updates, monitoring and adapting as needed.
- Worked closely with the Marketing Director to implement and optimize digital marketing strategies, tactics and deliverables.
- Managed 3 website launch and branding projects from concept to post-launch quality assurance.
- Supported clients on managing technical marketing tools like Wordpress, Pardot (for email marketing), Kevy, Shopify, Mailchimp, and Landing Lion.
Makeswift (Landing Lion)
Marketing Manager
Oct 2017 — Feb 2019 // Atlanta, GA
As the first full-time marketing hire, I developed a strong understanding of customer challenges and needs by serving as the first point of contact for platform support. With this knowledge, I created content and distributed them through digital channels.
- Served as dedicated point of contact for technical support; worked closely with the company’s CTO and engineering product teams to prioritize and resolve technical issues for customers.
- Responsible for translating customer feedback into product marketing content and product strategy.
- Maintained and contributed to the company’s support documentation to empower landing page builders to do their best work.
- Conducted in-person and video onboarding and training sessions for key accounts.
General Assembly
Student Experience Lead
Mar 2017 — Oct 2017 // Atlanta, GA
As the first point of contact for student concerns, I was responsible for student and course operations support. My goal was to consistently drive a positive experience for all incoming students.
- Mediated conflict and diffused challenging situations as a point of escalation for any student and customer issues.
- Supported students with class launches by leading student orientation, tracking course prework, and managing student data management tools.
- Created and implemented social instances to encourage community building and networking for over 100 students.
Thanyapura Sports Resort
Marketing Manager
Mar 2016 — Oct 2016 // Phuket, ThailandSRR
As the manager of the marketing department, I established the yearly marketing calendar for promotions of products and services. I maximized efficiency in all marketing operations through communication, systemization and agility.
- Collaborated with all department executives (Health & Wellness, Sports, Food & Beverage, Hotel, Sales) to develop product packages and promotions.
- Created efficient systems and processes for marketing asset production and inbound communication, including marketing briefs, media buying plans and newsletters.
- Established yearly marketing and promotions calendar. Maximized efficiency in all marketing operations through communication, systemazation and agility.
- Managed marketing campaigns and asset production from concept, strategy, to distribution.
CARO MARKETING
PR & Events Manager
Jul 2014 — Feb 2016 // Los Angeles, CA
In this role, I built communications strategies that increased brand awareness for clients through editorial visibility, influencer marketing, and events. I cultivated relationships with fashion and lifestyle writers, editors, producers, stylists, and influencers.
- Managed client relationships and cultivated relationships with fashion and lifestyle writers, editors, producers, stylists and influencers.
- Achieved key press for fashion and accessory clients, including New York Times, Vogue.com, WWD, LA Canvas, Real Simple, and WhoWhatWear.
- Produced events and created engaging content on company social media channels.
Skills & Software
Communications
• Customer Success
• Content Creation & Writing
• Landing Page Design
• Email Marketing
• Social Media Marketing
• Press Releases
Strategy
• Competitive Analysis
• Content Strategy & Experimentation
• Media Relations
• Event Planning
• Project Management
• Branding
Tools
• Wordpress
• Shopify
• Landing Lion
• Squarespace
• Adobe Photoshop
• Asana
• Intercom
• Calendly
• JIRA
• MailChimp
• Kevy
• Hubspot
Tools
• Wordpress
• Shopify
• Landing Lion
• Squarespace
• Adobe Photoshop
• Asana
• Intercom
• Calendly
• JIRA
• MailChimp
• Kevy
• Hubspot
Education
2014
Los Angeles Trade Technical College
A.S. in Fashion Merchandising
